'I Fido You', the Power of Unconditional Love
There’s a language older than words — spoken in glances, gestures, and gentle touch.
I Fido You is a moving photographic campaign that celebrates the extraordinary connection between people and their pets — a bond that can heal, transform, and celebrate the beauty of every form of diversity.
Created by photographer Nico Nardomarino, the series captures moments of pure empathy: a glance, a touch, a shared breath between a human and the animal who loves them.
Each portrait tells a story of mutual resilience — stories where a rescued pet restores hope to a person struggling with loneliness, illness, or loss, and where humans offer safety, care, and dignity to animals who have suffered abandonment or injury.
Beyond the beauty of these images lies a deeper message: love has no conditions.
Animals do not care about what we look like, how old we are, or what we own. To them, kindness is the only language that matters. They remind us that discrimination — whether between species or among humans — should never have a place in a compassionate world.
At the same time, “I Fido You” recognises the generosity of those who adopt not because they seek comfort, but because they possess an altruistic love for fellow living beings. Their empathy and selflessness give new life to animals in need — an act of compassion that reveals the very best of human nature.
The campaign also sheds light on the vital role of animals in supporting people with mental health challenges and physical disabilities. From therapy dogs who guide the visually impaired to cats who bring comfort to those battling depression, the relationship between humans and animals offers daily proof that healing is not a one-way process — it flows in both directions.
For Youmanity, this campaign reflects the organisation’s ongoing mission: to celebrate empathy, inclusion, and the invisible ties that unite us all.
In a world that often values appearance over essence, *I Fido You” is a gentle reminder that compassion sees beyond difference — and that love, in its purest form, is always mutual.
Through Nardomarino’s lens, we see that every act of care creates a bridge between two lives: one human, one animal, both learning to trust again.
“I Fido You” is not just a campaign about rescue — it’s about renewal, courage, and the infinite capacity of love to rebuild what pain once broke.
Ultimately, this project invites each of us to reflect on our own capacity for empathy — to recognise that the smallest gestures of care can reshape the world, one heart at a time.
Youmanity would like to thank Fontemaria Lofano of the National League for the Defence of Dogs, Conversano, and all the indefatigable volunteers around the world who devote their lives to caring for our furry friends.
